ActionFun Land began as a dream shared by two passionate entrepreneurs, Marcus and Elena Richardson, who envisioned creating a world-class entertainment destination that would bring joy to families across South Australia. In 2015, after years of meticulous planning and securing partnerships with leading ride manufacturers from Europe and North America, we opened our gates to the public with just twelve attractions on a modest ten-acre property.
The response was overwhelming. Within our first year, over 250,000 visitors experienced the thrill of our signature roller coasters and the magic of our themed zones. This incredible support from the Adelaide community fueled our expansion, and by 2018, we had doubled our park size, adding revolutionary water attractions and an immersive virtual reality arena that set new standards for Australian theme parks.
Today, ActionFun Land spans over thirty acres and welcomes more than 800,000 guests annually from across Australia and around the world. We've become a landmark destination in Adelaide, employing over 400 dedicated team members during peak season and contributing significantly to South Australia's tourism economy. Our commitment to innovation drives us to continuously invest in new attractions, with our upcoming Thunder Strike mega coaster representing our largest single investment to date.
What sets us apart is our unwavering dedication to creating memories that last a lifetime. Every ride, every show, and every interaction is designed with our guests' safety, comfort, and enjoyment as the top priority. We've received numerous industry awards, including the Australian Amusement Parks Association's Excellence Award for three consecutive years, but our greatest achievement remains the smiles we see on our visitors' faces every single day.
