Privacy Policy
Last Updated: January 1, 2026
Introduction
Welcome to ActionFun Land's Privacy Policy. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our amusement park located at 73 King William St, Adelaide SA 5000, Australia, or use our website and services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our site or use our services.
Information We Collect
We collect information that you provide directly to us when you:
- Purchase tickets or annual passes online or at our park entrance
- Create an account on our website or mobile application
- Subscribe to our newsletter or promotional communications
- Participate in surveys, contests, or promotional activities
- Contact us through our customer service channels
- Use our facilities, rides, and attractions within the park
The types of personal information we may collect include your name, email address, postal address, phone number, date of birth, payment card information, emergency contact details, and any other information you choose to provide. We also automatically collect certain information about your device when you use our website, including IP address, browser type, operating system, access times, and pages viewed.
How We Use Your Information
We use the information we collect for various purposes, including to:
- Process your ticket purchases, reservations, and transactions
- Manage your account and provide customer support services
- Send you confirmations, receipts, and important updates about your bookings
- Communicate with you about promotions, special offers, and upcoming events
- Improve our website, mobile app, and overall park experience
- Ensure safety and security throughout our facilities
- Comply with legal obligations and enforce our terms of service
- Analyze usage patterns and visitor demographics to enhance our services
Information Sharing and Disclosure
We may share your personal information in the following circumstances:
- Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, and customer service operations.
- Business Transfers: If ActionFun Land is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
- Safety and Protection: We may disclose information when we believe it is necessary to protect the rights, property, or safety of ActionFun Land, our visitors, or others.
We do not sell your personal information to third parties for their marketing purposes without your explicit consent.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data during transmission, secure socket layer (SSL) technology, regular security assessments, and restricted access to personal information by our employees and contractors. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- Access: The right to request copies of your personal information
- Correction: The right to request correction of inaccurate or incomplete information
- Deletion: The right to request deletion of your personal information
- Objection: The right to object to our processing of your personal information
- Restriction: The right to request restriction of processing your personal information
- Data Portability: The right to request transfer of your information to another organization
- Withdrawal of Consent: The right to withdraw consent where we rely on consent to process your information
To exercise these rights, please contact us at [email protected] or call +61 8 7221 9365.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. Cookies are small data files stored on your device that help us remember your preferences and improve functionality. You can control cookie settings through your browser preferences, though disabling cookies may limit certain features of our website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired).
Children's Privacy
ActionFun Land welcomes families and children to our park. We do not knowingly collect personal information from children under 13 years of age without verifiable parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at [email protected], and we will take steps to remove such information from our systems. For ticket purchases involving minors, we collect information from the purchasing adult or legal guardian.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. When we transfer your information internationally, we implement appropriate safeguards to protect your personal information in accordance with this Privacy Policy and applicable data protection laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy.
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
- Email: [email protected]
- Phone: +61 8 7221 9365
- Address: ActionFun Land, 73 King William St, Adelaide SA 5000, Australia
We will respond to your inquiries within a reasonable timeframe, typically within 30 days of receiving your request.
Australian Privacy Principles
As an Australian-based organization, ActionFun Land complies with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). We are committed to handling personal information in accordance with these principles, which govern how we collect, use, disclose, and store personal information. If you believe we have breached the APPs, you have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).